Hundreds of millions of Tweets are sending every day, so the Twitter algorithm is constantly changing. So it’s pretty easy for your brand’s posts to lose in this noise. This is where Twitter ads come into play. These ads are a great opportunity to promote your brand’s products and services to reach new users. But in order to advertise on Twitter, you first need to create an ad account.
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Create Your Twitter Ad Account
This gives you access to Twitter Ads Manager. And many features where you can monitor your ad campaigns and analyze metrics. If you’ve never used a Twitter ad account before, you need to create one first.
After logging into your Twitter account, you must go to ads.twitter.com and set your country and time zone. Twitter is the right platform to advertise on. But you need to define your target audience and how you will reach them.
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Choose Your Advertising Target
Deciding what you want to achieve with your Twitter ads, the campaign goal you choose will help you determine what interaction types and actions you will pay for. For example, on a case-by-case basis, you may be billed per 1000 impressions.
With Twitter premium, if you want people to watch your videos or GIFs or run short video ads, you’ll be billed per view. If you want users to install your application, this time you have to pay for each application installation. If you want users to visit your website, you’re billed per click, and if you want to build your Twitter audience, you’re billed for each new follower.
Choosing a Target to Advertise on Twitter
All you have to do is follow a few simple steps. After clicking the “Followers” target this will take you to the “Campaign setup” screen. Here, after giving your campaign a name, you have to choose how to pay for it. Then set your campaign budget and choose whether to start the campaign right away or when to schedule it later.
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So, How is Given Sponsored Advertise on Twitter and How Much Does It Cost?
This is entirely up to you. There is no minimum budget to advertise on Twitter. So the cost of Twitter ads can go up or down as much as you want. If you are going to run a Twitter ad campaign for the first time, you may prefer to stick to an ad group. But because you have some freedom with Twitter ads, you can categorize your campaign to target different audiences, use different creatives, or test different budgets and timeframes.
Ad Group and Bid Setting
At this stage, you can choose the Twitter terms to advertise and how much you want to pay for each interaction. If you choose automatic bidding, Twitter will set your bid to get the best results at the lowest price, based on your budget. So, if you’re new to advertise on Twitter and want a proper grasp of how bidding works, this is a great way to start. Targeting options help you choose the right audience for your ad and maximize your budget.
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You can start with demographic targeting. This makes it easier for you to define your audience by gender, age, location, language, and technology. With topic targeting, you can define a specific area or even specific things like a zip code. Or you can go wider and make an entire country your target audience. The ‘Audience attributes’ section allows you to target your ad to specific interests, specific keywords, and TV shows such as events, interests, and behaviors. You can also choose to upload your own contact list (such as your email list) or target your follower base.
Clarify Your Brand and Business
If your goal is to target Twitter users who don’t yet follow your brand, you should clearly state exactly what your business does. You should make sure that your bio and profile are in perfect condition, as users can click on your Twitter profile to interact with your ad. This can help increase your follower count. Also, just because you can use 280 characters doesn’t mean you have to use all 280 characters in your ad. Running this type of advertising campaign is a very comprehensive and professional task. For accurate and permanent texts, you can make your campaign much more efficient by getting help from experts in this field.
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