After the great success of Youtube phenomena in recent years, you may be thinking that you don’t have a chance to get a place on this platform anymore. However, that doesn’t mean you shouldn’t try your luck. The influence of Youtube influencers on social media has changed the marketing industry and allowed brands to try different ways to reach their target audience. So it’s not too late to have your own Youtube channel. You can become a successful Youtuber.
Here are 11 steps you need to follow to become a successful Youtuber:
- Decide and remember what success means to you
- Shape your channel’s purpose and content
- Prepare a detailed action plan
- Make sure your channel page looks inviting to visitors
- Don’t forget SEO
- Be consistent. always be consistent
- Come to the point
- Follow the developments in your field closely
- Keep in touch with your followers
- Make your voice heard to large audiences with an effective website
- Learn from analytics and statistics
Decide and remember what success means to you
Although most people consider success in terms of money, it is actually much more than that. If you earned a lot of money from a job you didn’t like and didn’t enjoy doing, would you still find yourself successful even though you were unhappy? You can be successful in life in many different ways. The important thing is to decide what is more valuable to you. You choose what success means for your YouTube channel. This; Other than making money, it could be reaching more viewers, getting more followers, or more generally, more engagement of viewers with your channel. Once you’ve decided what it is you want, remember it and make it your focus. Other than that, try to see what you get as a bonus.
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Shape your channel’s purpose and content
Being a youtuber means producing content and videos. While there is a lot of quality content on YouTube, there is also bad content. When creating your YouTube channel, remember that producing content is not just entertainment, it’s a job. Your content should match the theme and tone you choose for your channel. This is a very important step to establish the personality of your brand. The easiest way to be successful in creating your channel is to always be yourself. Do you think my content is interesting but I am not that interesting? Then you can act a little more crazy to make your videos more fun and energetic. Let’s underline “a little”! You don’t want to be distracting and hard to watch while trying to be entertaining. In addition, it is always useful to consider what your target audience will prefer.
Now it’s time to decide what kind of content to offer on your channel. You have hundreds of options from ‘how-to’ videos to ‘comedy’, ‘product reviews’ to ‘journalism’. Once you’ve decided what you want, you need to figure out how to make your videos unique and unique using your brand identity. Depending on the interests and content of your channel, you should also mention developments in your industry and prominent news. Similar channels may also be covering the same topics. Don’t let this stop you. Being relevant to the agenda and keeping up-to-date is very important for your channel. Even if you talk about the same things as other channels, it is a good opportunity for you to express your own ideas and comments on the subject.
Prepare a detailed action plan
Now that you have decided on the content type, it is time to prepare a detailed action plan and plan how you will implement it. Think of it as a business plan and occasionally check to see if you meet the standards you set for yourself. You can also view this plan as a detailed list of everything you need to do when creating your YouTube channel. Do not forget to add the equipment you need to the list in order to shoot and publish quality videos. Decide if someone other than you will join your channel. Set yourself a realistic publishing schedule, choose topics for your content, and make sure you stick to your timeline.
Make sure your channel page welcomes visitors in a friendly way
An incomplete YouTube profile does not make a good impression on your channel visitors. If you want to be successful on YouTube, you should not forget that it is a visual platform and you have to present yourself in the best way in every way. Your profile photo or logo should be in the right position, and your channel’s background image should be in the right size. Another thing you shouldn’t miss is the visuals of your videos. Having a consistent style of these images will create a more professional and organized image for your channel. Check out the social media images size guide we’ve prepared for you to make sure every item is in the right place and size.
Pay attention to the use of SEO
Proper SEO usage is very important for YouTube videos. After spending so much time and effort on your videos, don’t be lazy about it. YouTube works as a highly advanced search engine and is often used to discover new content as well. So what does this mean for you? By using the right keywords, you can increase your chances of being found, watched and liked on YouTube. If there are other content similar to the video you’re about to make, look at the exact words you searched for to find them. Then, make small changes to your search and observe how the results change. Even just a few words can make a huge difference. Research the keywords you want to use, their popularity, and other words your competitors are using.
Be consistent and stable
No matter how many articles you read about how to be successful on YouTube, you will always see this. To achieve any success, you need to be consistent and stable. Otherwise, you will put all your hopes on going viral on the internet. While it’s nice to go viral, it’s unfortunately not a guaranteed path to success in any way. Regardless of what type of content you produce, your style and posting times need to be consistent. Create a timeline for when to post new videos and stick to it. Consistently posting videos on the same day and time not only creates expectations for your followers, but also helps you plan yourself better. Remember, being consistent means not only timing, but also consistent content that reflects your brand.
Let’s explain what we mean with an example. Let’s say there is a food channel on YouTube that you love to follow and ask questions about the subject. Imagine that this channel broadcast an episode about horse racing they went to without any explanation. This sharp difference in the content that comes without any warning will confuse the followers. If you want to make changes to your content and touch on different topics, be sure to notify your audience in advance.
Get to the point – use direct and clear language
The most unnecessary thing for a YouTube video is to talk for 5 minutes about something you can show in 30 seconds. Although it may sound ridiculous, unfortunately there are quite a few people who do this. Sorry, but your viewers don’t have time to waste. So come straight to the point. Especially if you are preparing ‘how-to’ videos, you need to get into the subject as soon as possible. Mention what the video will be about and get to work right away. The purpose of the video is to show the viewers something. If they just wanted to listen to talks, they would listen to podcasts instead of watching videos. Of course, there will be times when you need to provide more information and explanation, but if you do this after the video instead of at the beginning, your followers will enjoy your videos much more.
Follow the developments in your field closely
While presenting something to your audience, you want to appear as knowledgeable about the subject and dominate your field. For this, you should closely follow the developments in your field and other users who produce content on the subject. Learning about developments and keeping abreast of what’s new in the industry (including what your competitors are doing) will help you produce more up-to-date and relevant content for your audience. Watching your competitors’ videos allows you to learn their opinions and thoughts before posting your own video. In this way, you can either address the points that contradict them or add an original comment to yourself. Keeping abreast of developments in your field will make your channel number one for those who want to stay up-to-date on a particular topic.
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Keep in touch with your followers
If you measure your success by the number of followers, your followers should be gold to you. Therefore, you should communicate with them and show that they are valuable to you. We’re not just talking about liking and replying to their comments. Follower management is a job in itself. You can host live streams on YouTube to interact with your viewers in real time. Live broadcasts are becoming increasingly popular as they allow your followers to communicate with you one-on-one and create a more intimate atmosphere than a scheduled video. You can also use it to organize question and answer events.
Alternatively, you can ask the viewers to write their questions as comments and answer these questions live. Even if you are reading an article about YouTube right now, you should also be in contact with your followers on other social media platforms. Using other platforms will allow you to reach more people and grow your audience. Being active on many different platforms also shows your followers that you care about them and that you are committed to the business.
Here are a few suggestions for growing your follower community:
Always provide links from one platform to another and direct your audience to other platforms as well. An effective CTA (call to action) in your videos will help you do this.
When you publish a new video, share it on all your channels and make sure to include the link of your latest video.
Create a blog to engage your followers.
Start a forum to increase engagement.
Send newsletters about your blog, announcements and developments to your followers using Wix Email Marketing.
Get your voice heard to large audiences with an effective website
When you create your main content for YouTube, it can be difficult to find another channel that reflects your brand. Of course, you can and should share your videos on other social media platforms; but it is an excellent video website that should really represent your channel. The biggest advantage of a video site is that everything on the site is under your control and belongs to you. You don’t have to be limited to the rules and options of another platform. So while your site has everything YouTube has to offer, it has no restrictions. With Wix Video, you can easily sync your YouTube channel with your site and stream your videos. This means more views of your videos from your site. In addition, if you want, you can sell and rent your videos from your site or create monthly subscription plans. And at no cost!
Learn from analysis and statistics
YouTube offers a dedicated analytics section for your channel so you can see and track the performance of your videos. These analytics allow you to get an idea of the people watching your videos, helping you focus more on your target audience. You can also get an idea of the performance differences between your videos. By understanding why a video is performing better or worse, you can adjust your content accordingly. Remember, it is always possible to do better. Insights are a powerful tool you need to use for your channel to be successful.
Now that you’ve got the basics you need to become a successful Youtuber, we wish you good luck on your journey and hope you won’t forget us when you become famous 🙂
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