Instagram plays the role of being the voice of brands today. It offers brands big and small a great opportunity to grow their business. At this point, knowing how to use Instagram well to market your own brand correctly; It will take you to the next level in terms of improving your customer/follower relations, announcing your promotions to large audiences and attracting more people to your brand. You can do that when you make perfect post captions on Instagram, but how?
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Why Are Good Instagram Post Captions Important?
The algorithm that Instagram changed in 2018 requires a little more effort from commercial pages to gain engagement. While the previous algorithm was working according to time, we could see the most recent posts of the people we follow. With the changing algorithm, the more comments, likes, shares, etc., the text of the Instagram post. The more interaction it receives, the more users are accessed. If there is high interaction, the post finds more space in the stream. And also occupies the top positions in discovery. That’s why an impressive post text will keep the user’s attention longer and will play a key role in reaching more people, next to a quality image.
After some preliminary information, let’s come to the perfect Instagram caption writing tips;
Mobilize Your Instagram Followers
Call-to-action CTA, or call-to-action, is the rhetoric to mobilize your followers. It is a very successful method to invite your followers to action. And also to give a feeling of being involved in what you do. Asking users to share your content on their stories (if appropriate, of course). So, asking questions they can answer, asking them to tag their friends are some of the creative ways you can use.
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Choose Text Length According to Your Purpose
As we all know, Instagram is a visual-oriented platform. As a result, users tend to look at photos and quickly scroll down, rather than slowly reading each post. For this reason, it would be a logical choice to keep the text of the Instagram post short and concise. Besides, if you blog etc. If you are the owner, telling your story as it is without shortening it will meet the expectations of your followers. So, the important point here is to choose the first sentence that will attract attention correctly. As you know, Instagram doesn’t show all long posts at first and you have to click on “…continue”. For this, make sure that you make a start that will convince users to open the continuation of the Instagram caption.
Reflect Your Brand in Your Instagram Post Captions
Each brand has its own persona, tone, and visual. You appeal to a specific group of people based on your own audience, and your Instagram post captions should reflect that when you make perfect one. If university-age youth is your target audience, you can convey your message in different ways if you are targeting families with children. In this case, you will act in accordance with your target audience thanks to your use of emoji. And the way you speak, the trends you apply and other features of your brand.
Use Hashtags Correctly
In addition to adding popular hashtags to your Instagram post texts, you can increase your interaction by adding special hashtags that describe your post. Don’t forget to share hashtags appropriately with your target audience and make sure they reflect your own persona.
If you want to grow your business, reach a wider audience and make your voice heard on Instagram, we have mentioned some points you should pay attention to about your post text. We hope it was a useful article. Do not hesitate to share your thoughts on the subject with us!
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