Are you running out of Instagram post ideas? Maybe you’re drowning in a sea of identical information and don’t know what to post.
If you’ve tried to stand out on Instagram, you’ve undoubtedly found that it’s difficult! Millions of companies use Instagram every day to share their stories and interact with their followers.
And finding the best-performing post ideas on Instagram on a daily basis is a difficult undertaking. But don’t worry, we’ve got you covered!
We’ve gathered a list of 10 fantastic Instagram post ideas to get you started. These will assist you in making your Instagram posts more interesting and dynamic, allowing you to establish a devoted following.
So, without further ado, let’s get started.
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10 Best-Performing Instagram Post Ideas to Get Inspired By
1. Disseminate Memes Relevant to Your Niche
The days of uploading pretty images of your meals on Instagram are long gone. People nowadays demand a whole experience, which includes visuals that make them chuckle.
After all, comedy is a global language, and memes are intended to spark interaction amongst people.
Sharing memes relevant to your niche may help you increase interaction, create brand value, and offer some diversity to your material.
The best aspect is that you don’t have to spend money on professional photographers or sophisticated marketing strategies to produce memes. All you have to do is keep current and include comedy into your writing.
You may include memes into your Instagram posts in the following ways:
- Make memes that are topical, entertaining, and relatable.
- Get on board with pop cultural moments to generate viral memes.
- Meme inspiration may be found on sites such as Giphy, Reddit, Imgflip, and YouTube.
- Follow Instagram accounts like 9gag, memezar, betches, memezar, epicfunny.page, and others if you’re seeking for meme material ideas.
2. Make Inquiries
Use Instagram stories to ask your followers amusing and thought-provoking questions.
You may use the question sticker to urge your followers to provide vital comments or opinions. The poll sticker may also be used to ask “yes” or “no” questions.
AMA is another entertaining approach to start a dialogue with your fans (Ask Me Anything). Inquire about their hobbies and interests. Get a little intimate and inquire about their life. What are they now binge-watching?
Sharing tales with question stickers is a terrific way to do product research. Simply asking your clients what product they like is the greatest way to learn what they want.
By asking questions about your brand area, you may provide your advise or knowledge. For example, if you’re a business coach, you may ask, “What’s the most difficult challenge you’re encountering when developing a marketing strategy?”
You can get ideas from Starbucks. Here’s an example of how they’re utilizing Instagram stories to learn more about their consumers’ tastes.
3. Communicate Company Culture
The following Instagram post suggestion is to share your company’s culture.
A positive work culture shows the value of your brand. As a result, displaying your corporate culture on Instagram is the greatest approach to show people how your firm operates.
The audience will humanize your brand if you provide material about your workplace culture. People will identify with the brand’s underlying issue.
You may introduce your staff on Instagram by posting images of them. Recognize their efforts by posting videos or photos of work anniversaries, performance reviews, and industry events.
Post candid photos of collaboration, tiny moments in the cafeteria, and entertaining lunch breaks to demonstrate your company’s great attitude.
And if businesses like Hootsuite, Google, and Hubspot can publish stories and photos of their employees on Instagram, so can you!
Here’s an example of how social media management business Hootsuite uses team photos to promote corporate culture.
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4. Contests and Giveaways
Running a giveaway on Instagram might be one of the best methods to grow followers, likes, and interaction, whether you’re a company or an individual.
And if you’re wondering how to organize a successful Instagram contest, here are some pointers and best practices to get you started:
- Setting a clear aim for the contest is the first step in organizing a successful Instagram contest. For example, you may wish to expand your audience or increase interaction on your postings.
- Prepare a suitable gift or an intriguing prize for the contest. Make certain that the giveaway reward is relevant to your company.
- Determine how your target audience will take part in the giveaway campaign. Don’t forget to make clear and equitable norms and regulations.
- Use interesting information, enticing pictures, words, and tales to promote the contest.
Here’s a good example of a company doing giveaway competitions directly on Instagram. Positivethoughts.ca does a wonderful job of creating a winning contest description that is relevant to their target audience.
5. How-to guides
Posting how-to instructions on Instagram will help your company establish itself as a market thought leader.
You may educate your target audience, give vital insights, and position yourself as an expert in your industry by creating interesting how-to videos or tips.
You’ll gain greater engagement, leads, and credibility if your audience acknowledges your brand or you as an authority.
And, no matter what your area, you can always educate your devoted followers something new. For example, if you’re a beauty influencer on Instagram, you may provide cosmetics tips. If you’re a digital marketer, you may share marketing tutorials.
Buzzfeedtasty, for example, shows their follower how to cook chicken alfredo soup:
6. The Backstage Passage
People on social media are constantly curious about what goes on behind the scenes, whether it’s a renowned person or a brand. They are interested in the people behind a company as well as the personal lives of their favorite influencer.
As a result, posting behind-the-scenes material is a great way to engage with your audience.
You may provide a peek of your personal life, a slice of your daily routine, or an update on your newest job using behind-the-scenes material. This will assist you in establishing trust with your audience. They will become acquainted with the genuine people behind the brand.
Instagram is an excellent platform for sharing images of your team members. It will help your audience get more familiar with your brand.
Take, for example, the ceramic artisan and co-founder of Tortus’ Instagram account. To pique the interest of his audience, the artist publishes behind-the-scenes photos of his work.
7. Hold a series of “ask me anything” sessions.
Ask me anything while I’m running. Sessions on Instagram let your followers to ask you questions regarding your content, product, or brand.
Ask me anything sessions can assist you discover about the interests of your followers. This will assist you in the future in creating more interesting content.
In addition, responding your followers’ queries in IG Story might assist you in developing long-term relationships with your target audience.
If you’re stuck for ideas, here are some Ask Me Anything questions you can post on Instagram Stories to boost engagement:
- Inquire about your audience’s preferred pastime or occupation.
- Inquire about your followers’ weekend plans.
- Encourage your followers to contact you with questions about your companies.
- Inviting your audience to inquire about your morning routine is a good idea.
- You may elicit feedback from your audience by asking them to share their favorite moments.
- Make your followers laugh by asking “This” or “That” queries. For example, tea or coffee?
8. Display Your Product
Instagram is an excellent medium for showcasing your goods through photographs and videos. When you routinely publish about your items, your followers will develop the habit of seeing them on a regular basis.
Use Instagram Stories, IGTV, or Reels to highlight the many versions of your items (size, shapes, materials, and colors).
Take your consumers on a trip to illustrate the process behind developing your product through IG pictures and stories.
Showcase your product by providing stories and video instructions on how to utilize it. Also, use Instagram shopping to allow consumers to buy your goods with an one touch.
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9. Quotes That Inspire
Sharing motivational quotations is one of the most effective and popular Instagram post ideas right now.
Add inspirational, feel-good, uplifting quotations to your posts to make them more philosophical.
This post style has been shown over and again to be effective in a variety of sectors. After all, everyone requires a small boost of inspiration on a dreary Monday morning or a stressful mid-week.
So Worth Loving, an apparel and accessories business, conveys good attitudes and encourages self-love by sharing encouraging phrases on Instagram.
You can make inspiring Instagram posts look like a carousel or a film. There are several fantastic applications available for creating these sorts of quotations. You may, for example, utilize Canva and search for Quote Poster to produce motivational articles.
10. Holiday/Event-Related Articles
On Instagram, you don’t always have to post about your company, goods, or consumers. Make the most of the platform to deliver holiday cheer to your audience.
You may share some unforgettable and warm moments of your celebration with your followers, whether it’s Christmas Eve or Thanksgiving supper. Not only can you use Instagram for Christmas postings, but you can also use it to promote shops, photographs, and videos from a recent event at your firm.
You may get your fans in the holiday spirit by displaying holiday-themed merchandise, giving them presents, or hosting holiday giveaways.
If you’ve spent time adorning your organization or workstation at home, show your audience the behind-the-scenes photos. People will want to connect with you if you use creativity in your writings.
Take, for example, copywriter Alex Cattoni’s Instagram postings. She shared a personal holiday experience with her fans in order to spread Christmas cheer!
Final Thoughts
Instagram, like every other social media network, is unique. If you want to stand out on this platform, you must first determine which postings perform the best.
Furthermore, one size does not fit everyone. As a result, it’s smart to experiment with various sorts of posts to find what works best for your company.
And if you need some inspiration while trying, we hope our blog might help. So, check out these ten post ideas and let us know how they helped you generate greater interaction.
