Photo sharing app Instagram has announced that it has started testing a new feature. Trials of the new feature, designed to monetize content creators, have begun in the US. Instagram content producers (influencers) may soon start charging users a monthly Instagram subscription fee to access exclusive content.
The platform owned by Meta has started trials in the US. The new system, which has been tested by only 10 influencers for now, may soon be available for all users. So people will start using Instagram subscription feature.
Thanks to the new application that Instagram is testing, influencers will be able to profit from videos and stories.
Subscription has made on Facebook before
This feature is also similar to what Meta previously offered on Facebook.
“With Instagram Subscription, creators can develop deeper connections with their most engaged followers and increase their recurring monthly revenue by providing subscribers with access to exclusive content and benefits,” Instagram said in the announcement. said.
The Instagram Subscriptions test, launched very soon, also allows creators to set the monthly fee users want.
Average monthly prices are determined
According to the news of based on TechCrunch; Most creators will likely start out at $0.99, $1.99, $2.99 and $4.99 per month before trying higher pricing like $19.99, $49.99 or $99.99 per month, he reported.
There is a ‘subscribe’ button on the profiles of the influencers selected for the feature, which is currently in the testing phase. If users register with the influencer’s account, they also receive notifications when the creator posts new content.
Instagram has become the newest social media platform to launch a subscription service for content creators.
In the summer, Instagram was testing another feature that could be linked to subscriptions. This feature, called ‘Private Stories’, would only be viewable by people who subscribed to the creators. There is currently no information about this feature.